eCommerce Benefits of Shipping APIs in 2021 | CMS Teaching

Businesses that deal with shipping must regularly work with the incredibly complicated domestic and international systems. Customers may never consider how big task shipping orders can be, as figuring out where thousands of boxes should go out of millions of addresses is a tricky job to get right 100% of the time. Thankfully, shipping is […]

Why content marketing is so important when you use buyer personas | CMS Teaching

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute. The key thing to know about content marketing is that it isn’t just about pitching and […]

How to Eliminate Business Data Breaches | CMS Teaching

Every year, businesses lose billions of dollars due to data breaches. Apart from these financial losses, businesses risk having their reputations destroyed and their ability to work with other businesses decimated. All the high-profile data breaches that are reported on remind all of us about just how important protecting businesses from these data breaches is. […]